Second Scientific Seminar in the Department of Administrative Sciences

The Second Scientific Seminar in the Department of Administrative Sciences

As part of the scientific research activities at the college, the second scientific seminar was held in the Department of Administrative Sciences. It included three researches which were presented as follows: First research: Title: Promotion of Banking Services in Sudanese Banks / Case Study of Al Baraka Bank Khartoum Prepared by: Masha’r Hussein Khalifa Main Ideas: 1. Detecting the types of promotional means directed to customers. 2. Distinguishing the efficiency of employees in dealing with customers to sell the distinctive banking service. 3. Measuring the satisfaction of the client and the extent it has been achieved through promotional programs by the bank. Research Hypotheses: 1. Having an effective marketing department in the bank leads to achieving the Bank's objectives. 2. Achieving customer satisfaction by providing an outstanding banking service leads to profitability. 3. Promotion leads to increasing the effectiveness of the banking services. 4. Identifying the target audience when developing the promotional strategy at the bank increases the effectiveness of promotion. Second Research: Title: The impact of MIS on the performance of workers in business establishments. An applied study on the implementation of dams in Khartoum from 2005-2007. Prepared by: Dr. Maram Ahmad Ali Al Tayeb Main Ideas: 1. The theoretical framework of management information systems 2. Administrative performance in the dam implementation unit 3. Case Study Third Research: Title: Effect of the banking system in Sudan on savings (Case study on Faisal Islamic Bank of Sudan) (1996-2005) Main Ideas: Identifying ways to attract saving deposits and studying the policies and financial procedures that affect deposits and finding out the causes of cash leakage. The study discusses the effect of the Sudanese banking system on saving. A case study on Faisal Islamic Bank of Sudan from (1996-2005). The research discusses the problem of poor saving deposits in the Third World and studying the policies and financial procedures that affect the savings deposits. The problem of research is that the Third World countries suffer from weakness in domestic saving deposits, and that most of them are outside the banking system. Is this due to a relationship between saving deposits, bank defaults, and saving deposits? Is there a relationship between the currency in the public and the saving deposits? The study came up with several results, the most important of which is that the Sudanese banks, that follow the Islamic Sharia’a do not only serve Muslims in the homeland or other Islamic countries, but also provides a message of guidance for humanity regarding the role of Islam. Thus, the goal of attracting savings is not to profit under the Islamic system but to achieve economic and social development.  The relative importance of the Central Bank deposits item increased during the period from 1999 to 2002, in contrast to the period 1996-1999, where the contribution of other items was higher than the contribution of deposits in the structure of the use of the resources of the banking system