Pink Marketing

Pink Marketing

Alumni Committee held a training course entitled "Pink Marketing". Presented by Dr. Mashaer Khalifa Assistant Professor at the Department of Administrative Sciences   The course addressed the following themes: The difference between the purchasing behavior of man and the purchasing behavior of woman. 1 /The pink mix items. 2 / How to apply a successful pink marketing. 3 / Examples of pink marketing application. 4 / Constraints of pink marketing.          
English