Marketing for small projects

Marketing for small projects

  The Guidance and Guidance Unit, in cooperation with the Guidance and Guidance Center at the Deanship of Student Affairs and the Center for Talent and Creativity, organized a lecture entitled "Marketing for Small Projects", presented by Assistant Professor, Department of Administrative Sciences and Technology, Dr. Anjam Othman Ahmed. I spoke about the axes of the objectives, which included the definition of the reasons for interest in the marketing of small project Kingdom Vision 2030 and Small Enterprises Introducing the concept of projects focusing on small projects Introducing Small Business Support Programs in Saudi Arabia Identify the types and benefits of small enterprises and the key elements of their management and the reasons for their failure Introducing the concept of marketing and how to develop effective marketing plans for the small projec She reviewed the Kingdom's vision for small projects, which she reviewed in several points including: The vision of the Kingdom of Saudi Arabia is based on three axes: The vital community  The economy is booming The ambitious homelan She also talked about how to transform the economy into a prosperous economy that is not totally dependent on oil as an income source. It is necessary to create an attractive environment for investment, increase productivity, enhance competitiveness and shift from consumption to production. This requires increasing small and medium enterprises, Building a strong economic base, creating jobs for citizens Her Excellency was impressed by the meaning of small projects as she knew that "the project is a legal entity seeking profit. As well as the characteristics of the project, including One goal (profit) Physical and human elements Management and information syste She also mentioned SME support programs in Saudi Arabia, including the SME Financing Program, the Centennial Fund, the Bader Program, the Project Sponsorship Program, the Young Entrepreneurs Entrepreneurship Program, the King Salman Entrepreneurship Institute It also reviewed the advantages of small projects. These projects are characterized by geographic spread, which helps to reduce disparities. These projects provide goods and services to low-income groups of the society and preserve traditional works It also helps large projects in some marketing activities, distribution, maintenance and spare parts industry. Which enables large enterprises to focus on the main activities, also can be a source of innovation and innovation and contribute to the creation of administrative and technical cadres. Some examples and forms of small-scale projects, such as the design of accounting programs, the manufacture of car accessories, wedding events, advertising design, the drawing and shaping of children's bedrooms, the project of preparing land and summer trips Processing of brochures, school and university cafeterias, design of women's models, training center for businesswomen The basic elements of SME management also mentioned the regulatory framework such as information system (market - competitors - prices - funding opportunities - youth funders), technical study, market study, financial study She also spoke about the reasons for the failure of small projects and mentioned several reasons I listed them in several points as follows: Do not study the market   Lack of marketing information system Lack of managerial and practical experience   More than the domestic market   High production costs   Higher prices due to higher cost   Non-conformity to specifications   Low quality   The product is not suitable for tastes It is simply defined as collecting market information in terms of consumer trends and their age, social and economic segments in areas where the product will be sold mainly Obtain studies of economic growth and inflation expectations, such as rising prices, salaries, and state trends in investment in general -Study of the product through examination of the market y
English