Marketing for small projects

 

The Guidance and Guidance Unit, in cooperation with the Guidance and Guidance Center at the Deanship of Student Affairs and the Center for Talent and Creativity, organized a lecture entitled "Marketing for Small Projects", presented by Assistant Professor, Department of Administrative Sciences and Technology, Dr. Anjam Othman Ahmed. I spoke about the axes of the objectives, which included the definition of the reasons for interest in the marketing of small project Kingdom Vision 2030 and Small Enterprises

Introducing the concept of projects focusing on small projects

Introducing Small Business Support Programs in Saudi Arabia

Identify the types and benefits of small enterprises and the key elements of their management and the reasons for their failure

Introducing the concept of marketing and how to develop effective marketing plans for the small projec

She reviewed the Kingdom's vision for small projects, which she reviewed in several points including:

The vision of the Kingdom of Saudi Arabia is based on three axes:

The vital community

 The economy is booming

The ambitious homelan

She also talked about how to transform the economy into a prosperous economy that is not totally dependent on oil as an income source. It is necessary to create an attractive environment for investment, increase productivity, enhance competitiveness and shift from consumption to production. This requires increasing small and medium enterprises,

Building a strong economic base, creating jobs for citizens

Her Excellency was impressed by the meaning of small projects as she knew that "the project is a legal entity seeking profit.

As well as the characteristics of the project, including

One goal (profit)

Physical and human elements

Management and information syste

She also mentioned SME support programs in Saudi Arabia, including the SME Financing Program, the Centennial Fund, the Bader Program, the Project Sponsorship Program, the Young Entrepreneurs Entrepreneurship Program, the King Salman Entrepreneurship Institute

It also reviewed the advantages of small projects. These projects are characterized by geographic spread, which helps to reduce disparities. These projects provide goods and services to low-income groups of the society and preserve traditional works

It also helps large projects in some marketing activities, distribution, maintenance and spare parts industry. Which enables large enterprises to focus on the main activities, also can be a source of innovation and innovation and contribute to the creation of administrative and technical cadres.

Some examples and forms of small-scale projects, such as the design of accounting programs, the manufacture of car accessories, wedding events, advertising design, the drawing and shaping of children's bedrooms, the project of preparing land and summer trips

Processing of brochures, school and university cafeterias, design of women's models, training center for businesswomen

The basic elements of SME management also mentioned the regulatory framework such as information system (market - competitors - prices - funding opportunities - youth funders), technical study, market study, financial study

She also spoke about the reasons for the failure of small projects and mentioned several reasons I listed them in several points as follows:

Do not study the market

  Lack of marketing information system

Lack of managerial and practical experience

  More than the domestic market

  High production costs

  Higher prices due to higher cost

  Non-conformity to specifications

  Low quality

  The product is not suitable for tastes

It is simply defined as collecting market information in terms of consumer trends and their age, social and economic segments in areas where the product will be sold mainly

Obtain studies of economic growth and inflation expectations, such as rising prices, salaries, and state trends in investment in general

-Study of the product through examination of the market y

Source: KKU - Media Center His Excellency, the University President, Prof. Faleh bin Rajaa Allah Al Sulami, sponsored the signing of a cooperation agreement with the Charitable Foundation for Orphans Care (Ekhaa) Asir branch.  Vice President of Business and Knowledge Economy, Prof. Abdullatif bin Ibrahim Al Hedaithy, represented the University in signing the agreement, while Ekhaa Foundation was represented by Prof. Saleh bin Khalif Al Dahmashi, Secretary General of the Charitable Foundation for Orphans Care (Ekhaa), and Consultant of His Excellency the Minister of Human Resources and Social Development.  Al Hedaithy, explained that the agreement includes cooperation in the following areas: organizing academic, educational and entertaining programs and events for orphans, working on easing the procedures of accepting orphans to the university academic programs, in accordance to the Deanship of Admission regulations and conditions.  The agreement also includes supporting orphans psychologically and socially by cooperating with the Guidance and Consultation Center at the University, through supporting talented orphan students, and offering training courses. In addition to offering medical care through the university's dental clinics and medical centers. 
Source: King Khalid University, Media Center King Khalid University participated in the 24th  GCC “Community service Deanships and colleges committee  meeting , which was hosted  by Taibah University virtually.  The university also participated in the 36th National  meeting for the Deans of the Community service deanships committee on Wednesday and which was under the patronage of His Excellency Taibah University President Prof. Abdulaziz Alserani under the slogan “Sustainable development and prosperous society. It's worth noting that Prof Omar Alwan Agheel represented King Khalid University in the meeting. 
Source: King Khalid University, Media Center On behalf of His Excellency the Minister of Education, Dr. Hamad Al-Sheikh, His Excellency King Khalid University President, Prof. Faleh bin Raja Allah Al Solami, chaired the sixth university council, today Wednesday the 30th of December 2020 , which was held virtually in the presence of the His Excellency the Secretary General of the Council of Universities Affairs, Dr. Muhammad bin Abdulaziz Al-Saleh and the council members. The University Vice President of Academic Affairs, and Vice President of Post Graduate Studies and Scientific Research, Prof. Saad bin Muhammad bin Dajam, explained that the council discussed a variety of topics, and approved the following: -  The restructure  of university departments and programs , which included the recommendation to establish a number of colleges and scientific departments at the university and in the Tihama branch and submitting them to the University Affairs Council. - The approval of  a master's program in management information systems (fee-demand ) in the Department of Management Information Systems in the College of Business. -  The restructure of the editorial board of the University Journal of Linguistic Studies.
Source: King Khalid University, Media Center His Excellency the University President, Falleh bin Rajaa Allah Alsolami, met the new General Manager of the Ministry of Transport in Asir, Eng. Abdullah bin Ali Al-Ghamdi, in his office in the university city. Upon his arrival  His Excellency the University President thanked Eng. Al-Ghamdi for the visit, and congratulated him on new assignment, wishing him success in serving the region and the country. During the meeting, the two parties discussed  joint projects and road network linking Al-Faraa University City,  they also discussed the plan to achieve our wise  leadership’s vision  and  His Highness, the region’s governor plan , to overcome difficulties and  to encourage collaboration between government agencies.
Source: KKU - Media Center The Administrative Development Department at King Khalid University, held a number of training courses and programs targeting university members, during the first semester of 1442 AH, a number of training courses were held in coordination with the Institute of Public Administration and the General Court of Audit.  The Dean of Human Resources Deanship Dr. Ali Al Olayani, explained that these training courses and programs are part of the Deanship's efforts to enhance the work performance of university members, to achieve the Deanship's mission of efficient and innovative management and development of human resources, by investing distinguished capabilities, in line with best practices. On his part, the Director of the Administrative Development Department, Prof. Ali bin Saleh Al Dumaih, said that an estimate of 2188 university members benefited from these training courses. These training courses are important to develop the skills and potentials of university employees in areas that include, risk management assessment, professional skills in work procedures, monitoring skills, content analysis in social networks, facility management, leadership skills, achieving excellence in strategies implementation in universities, improving the financial performance during crises, change management, risk-based audit, performance control, governmental accounting, practicing internal auditing in government agencies.